47, boulevard de Sebastopol
75001 Paris
Early Journey - Building Your Innovation Foundations
Start Strong, Build for the Future: This stage is designed for companies ready to embark on their innovation journey. We help you lay the groundwork by establishing the right structures, cultivating an innovation-friendly culture, and developing a clear strategic roadmap across all business functions, not just digital.
Laying the Groundwork for Future Growth Aligned with Your Vision
At Mesh, we see innovation as more than just a process—it’s a commitment to your vision and a strategic path to sustainable growth. The journey begins with establishing strong foundations that align with your company’s unique strengths and long-term goals. This Early Journey stage is where we help you set the stage for lasting innovation, ensuring that every step you take is purposefully guided by the broader vision of your business.
Our approach integrates a comprehensive diagnostic phase to assess your current capacities, identify opportunities for growth, and launch key innovation projects that resonate with your company’s core values and objectives. We work with you to ensure that your innovation efforts are not only practical but also deeply connected to your overarching purpose, driving progress across all business units.
Challenges at this stage of the journey
Fear of Falling Behind in Innovation
Many businesses are increasingly anxious about not keeping pace with competitors who seem to be advancing in their innovation efforts. There’s a persistent worry that without sufficient innovation, the company could lose its market position or fail to capitalize on emerging opportunities. This fear often stems from the pressure to remain relevant in a rapidly evolving marketplace, where the failure to innovate can lead to significant setbacks.
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Uncertainty About the Transformation Process
The idea of transforming existing operations to accommodate new innovation strategies can be overwhelming. Companies often struggle with the ambiguity surrounding the scale of changes required, the potential disruption to their operations, and the resources needed for such a shift. This uncertainty can paralyze decision-making, leading to hesitation in moving forward with necessary innovation initiatives.
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Lack of Internal Guidance and Expertise
Organizations frequently feel unequipped to handle the complexities of innovation due to a perceived lack of internal expertise. This gap in knowledge and experience can lead to doubts about making the right strategic decisions. Companies may worry about the potential risks of innovation, fearing that without the right guidance, their efforts could result in costly mistakes rather than successful outcomes.
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Balancing Innovation with Day-to-Day Operations
Integrating innovation efforts without disrupting day-to-day operations is a significant challenge for many businesses. There is often a tension between dedicating resources to innovation and maintaining the efficiency of current operations. Companies fear that focusing too much on innovation might detract from their core business, potentially leading to reduced performance in areas critical to their success.
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Managing the Risk of Innovation
Innovation inherently involves risk, and this risk is a major concern for businesses, especially those in the early stages of their innovation journey. Companies are often apprehensive about the potential for failure and the financial, operational, and reputational consequences that could follow. The fear of investing in innovation without guaranteed returns can create a significant barrier to taking the necessary steps forward.
Key Focus Areas
Innovation Diagnostic and Strategy Alignment
- Conduct a thorough assessment of your existing capabilities, resources, and market position.
- Align innovation efforts with your company’s vision, ensuring that each initiative supports your long-term strategic goals.
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Launch of Key Innovation Projects
- Identify and prioritize high-impact projects that leverage your current strengths and capabilities.
- Focus on quick wins that demonstrate value early in the process while laying the groundwork for more ambitious projects.
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Innovation Lab and Digital Factory Setup
- Establish physical and cultural environments that foster creativity and experimentation.
- Create a supportive space where ideas can be tested, refined, and brought to market with agility.
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Leadership and Culture Development
- Develop leadership that champions innovation and aligns with your vision.
- Foster a culture of continuous improvement, creativity, and strategic thinking across all levels of the organization.
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Delivery models
1. Regular Consulting
We provide ongoing strategic advice and support, helping you build and sustain innovation aligned with your vision. Our experts work alongside your team to ensure your innovation efforts are practical, sustainable, and in harmony with your business objectives.
2. Project-Based Consulting
For companies ready to take action, we offer project-based consulting to launch and manage specific innovation initiatives. We bring together a dedicated team that ensures each project is executed efficiently, delivering results that align with your company’s strategic vision.
3. Startup as a Service (SaaS)
If you're looking to explore new business models or ventures, our Startup as a Service model allows you to launch and manage a startup within your organization. This model is ideal for integrating innovative projects into your broader strategy without overwhelming your internal resources.
4. Marketing Innovation Lab
Tailored specifically for marketing teams, our Marketing Innovation Lab serves as your back-office for creativity. We help you explore and develop new ideas with a focus on driving market impact and enhancing customer engagement, offering a dedicated space for innovation that aligns with your marketing objectives.