Your Dedicated Back-Office for Creativity and Market Impact

Our Marketing Innovation Lab is designed specifically to empower marketing teams with the tools, expertise, and agility they need to drive impactful market results. We offer a tailored service that acts as your back-office for creativity, helping you explore and develop new ideas, rapidly test them in the market, and optimize your internal processes. Whether you need to enhance customer engagement, streamline your marketing operations, or bring innovative solutions to your clients, our Marketing Innovation Lab provides the dedicated space and support to make it happen.

Key Services

1.  Rapid Prototyping and Market Testing

• • We enable you to test ideas quickly and efficiently, bringing the best methodologies from lean startup management to your marketing initiatives. Whether it’s a new product concept, a growth hacking strategy, or a customer engagement campaign, we help you develop and launch Minimum Viable Products (MVPs) to gather real-world feedback rapidly. This approach allows you to validate ideas, adjust strategies in real-time, and make informed decisions that drive growth.
  • What We Offer:
    • Quick development and testing of MVPs
    • Agile project management to ensure swift execution
    • Real-time data analysis and feedback loops to optimize results

2. Data Management and Process Optimization

1. • Beyond creative ideas, we support your marketing team by optimizing internal processes through advanced data management solutions. We help you streamline workflows, enhance data visualization, consolidate reporting, and implement digital tools that improve efficiency. This service ensures that your marketing operations are not only creative but also highly efficient and data-driven.
   • What We Offer:
     • Data visualization tools tailored to your needs
     • Consolidation and reporting of marketing data for better decision-making
     • Digital transformation initiatives to optimize internal workflows

3. Innovation Lab as a Service (ILaaS)

• • Elevate your marketing team’s offering by leveraging our expertise to innovate not just for your brand, but also for your clients. We provide a white-label innovation lab that integrates seamlessly with your team, enabling you to sell innovative ideas and processes to your own customers. Our team works hand in hand with yours, allowing you to present cutting-edge solutions under your brand, enhancing your reputation and expanding your service offerings.
  • What We Offer:
    • White-label innovation services that you can present as your own
    • Collaboration with your team to develop and sell innovative solutions to your clients
    • Revenue-sharing models based on the success of the projects we develop together

Pricing Model

Our pricing model is flexible and tailored to the specific needs of your marketing team:

• Project-Based Pricing (Rapid Prototyping and Data Management) : These services are billed on a project basis, with costs determined by the scope and complexity of the project. This model allows for clear budgeting and predictable costs based on defined deliverables.

• Fixed Price Bundle (Innovation Lab as a Service)  : For our Innovation Lab as a Service offering, we provide a fixed price bundle, which includes ongoing collaboration and innovation support. This model also incorporates a shared revenue agreement, where the costs are partially offset by the revenue generated from the innovations developed for your clients. The specifics of this revenue-sharing model are negotiated based on the services delivered and the outcomes achieved.

Why Choose Mesh Impact’s Marketing Innovation Lab?

• Speed and Agility: Quickly test and validate ideas in the market, allowing for rapid iteration and innovation.
• Data-Driven Efficiency: Optimize your marketing operations with advanced data management and digital transformation.
• Enhanced Market Offering: Elevate your client services by integrating our white-label innovation lab into your marketing strategy, expanding your capabilities and revenue potential.