At Mesh, we partnered with the customer to develop a strategic marketplace for recycled plastics. We began by framing a detailed roadmap, conducting market analysis, and mapping key actors within the value chain. Our focus was on fostering extensive collaborations with hundreds of providers across Europe, establishing a robust network that included waste holders, plastic converters, and manufacturers. We also set up strategic partnerships with professional and institutional stakeholders to ensure the platform’s credibility and broad acceptance.
To tackle the communication challenge, we developed targeted outreach strategies, engaged in press relations, and participated in industry events to drive user engagement and interest. We worked diligently to promote Hubcycle, ensuring the marketplace was well-populated with a diverse range of users before its public launch.
By addressing the communication challenges and fostering strategic alliances, Hubcycle positioned itself as a key tool in the circular economy. This strategic approach supported the customer’s goal of becoming a leader in the secondary raw materials market, facilitating efficient transactions and enhancing traceability across the value chain.