Insights and foresights using AI in the Food and Beverage industry to shape the market

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    At Mesh Impact, we developed a comprehensive strategic digital program for our client in the food and beverage industry. Our mission was to empower business stakeholders to foresee future consumer needs and market trends using big data and AI. We facilitated the adoption of digital methodologies and established new processes to streamline operations. We spearheaded the digital transformation by introducing innovative business practices and identifying disruptive approaches through a deep understanding of industry standards.

    We managed and organized steering committee meetings, ensuring that all stakeholders were aligned with the project’s vision, and delivered compelling presentations to sponsors. Our team conducted extensive user research to design products that precisely met the client’s needs. Additionally, we benchmarked external data providers, managed contracts, and fostered collaborative efforts to integrate valuable data sources.

    We defined and staged a long-term roadmap, overseeing its implementation to ensure sustainable development. This involved managing a diverse team of digital professionals, including product owners, scrum masters, developers, designers, data scientists, and engineers. Throughout the project, we maintained a problem-solving mindset and utilized our expertise in mediation, conflict resolution, and strategic foresight to navigate the highly political and dynamic environment, ultimately leading to the successful public launch of the program in 2023.