At Mesh, we identified value streams within the circular economy, focusing on creating a marketplace for recycled office products. We began with a thorough market analysis to understand competitive dynamics and potential areas for differentiation. Our approach included designing a system for refurbishing office furniture, enabling items like chairs to be cleaned, repaired, and resold, thus reducing waste.
We developed a European marketplace for recycled office equipment, which involved streamlining logistics to ensure efficient collection, refurbishment, and redistribution of office products. This marketplace aimed to provide a sustainable alternative to traditional office furnishings. Our deliverables included the technical prototyping of the platform, ensuring it was user-friendly and capable of handling transactions smoothly.
Additionally, we crafted comprehensive marketing strategies to support the marketplace’s launch. This included creating targeted marketing campaigns to highlight the benefits of recycled office products and promoting the platform to environmentally conscious large accounts. By focusing on these initiatives, we helped the customer position itself as a leader in sustainable office solutions, opening new growth opportunities and contributing to broader environmental goals.